**Insight Point:**

Cory Doctorow’s theory of “enshittification” highlights the danger of tech platforms becoming more important than the users they serve, ultimately leading to a decline in quality and user experience. This shift in focus can have far-reaching consequences for both consumers and businesses, as seen in recent controversies surrounding major tech companies like Apple. As platforms prioritize their own interests over those of their users, the need for regulatory intervention and accountability becomes increasingly apparent.