TUMI’s partnership with Tottenham Hotspur Women for the 2023-2024 season showcases the brand’s commitment to supporting women’s sports and their dedication to perfecting journeys for athletes.
In a recent announcement, international travel and lifestyle brand TUMI revealed its partnership with Tottenham Hotspur Women for the current season. TUMI has become the Official Formal Luggage Partner of the Women’s Team, marking the first time the brand’s logo will appear on the back of player shirts during all games. This partnership reflects TUMI’s dedication to supporting women’s sports and empowering female athletes.
As part of the partnership, players, coaches, and support staff will travel with personalized TUMI products to enhance functionality and ease during their journeys for both home and away games. TUMI will provide a range of products from their iconic collections, including the 19 Degree International Expandable 4-Wheeled cases, Alpha Bravo Search Backpacks, Voyageur Madeline Cosmetic pouches, Just in Case® duffels, and double-sided packing cubes. These products are designed to meet the needs of athletes and ensure their travel experiences are optimized.
This collaboration further strengthens TUMI’s relationship with Tottenham Hotspur, as the brand had previously partnered with the Men’s team for the recent Asia-Pacific Tour. TUMI’s global ambassador, Heung-Min Son, who is also the captain of the Men’s team, represents the brand’s commitment to excellence and endurance.
Jill Krizelman, Senior Vice President of Global Marketing and eCommerce at TUMI, expressed the brand’s enthusiasm for expanding their partnership with Tottenham Hotspur Women. She stated that TUMI’s products are rooted in excellence and endurance, making it an honor to support the Women’s team in performing at their highest level.
Todd Kline, Chief Commercial Officer of Tottenham Hotspur, highlighted the club’s high regard for TUMI and its products following recent successful partnerships. Kline believes that the players will greatly benefit from using TUMI products during their travels to and from matches. He emphasized the excitement surrounding the new partnership and the positive impact it will have on Tottenham Hotspur Women.
The TUMI logo will make its first appearance on player shirts during the first home Women’s Super League (WSL) match of the season against Bristol City Women. Fans can follow the partnership’s progress on the social media channels of TUMI (@tumitravel) and Tottenham Hotspur Women (@spurswomen).
TUMI, a brand that has been creating world-class travel essentials since 1975, aims to upgrade, uncomplicate, and beautify all aspects of life on the move. Their commitment to empowering journeys aligns perfectly with the partnership with Tottenham Hotspur Women, as they support athletes in pursuing their passions.
Overall, TUMI’s partnership with Tottenham Hotspur Women for the 2023-2024 season not only showcases their commitment to women’s sports but also demonstrates their dedication to providing functional and high-quality products to athletes. This collaboration highlights the importance of supporting women’s sports and empowering female athletes in their pursuit of excellence.
