Insight Point: Teradata and ActionIQ have partnered to create a joint-offering for marketing and customer experience (CX) activations for Teradata VantageCloud customers. This collaboration aims to democratize access to customer data while providing technical teams with enhanced control. By combining Teradata’s advanced analytics with ActionIQ’s customer experience apps, businesses can gain a comprehensive view of customers and deliver superior experiences.
Teradata and ActionIQ have joined forces to develop a new offering for marketing and customer experience (CX) activations. This joint-offering, which integrates with Teradata VantageCloud and ActionIQ, is now available to customers. The partnership highlights Teradata’s commitment to an open and connected ecosystem, with a strong focus on leveraging the expertise of ActionIQ in advertising and marketing technology for CX.
The goal of this collaboration is to democratize access to customer data throughout the enterprise while providing technical teams with greater control. By combining the harmonized data approach and advanced analytics of Teradata VantageCloud with the full capability of ActionIQ’s modern customer experience apps, businesses can gain a comprehensive 360-degree view of their customers. This holistic view enables companies to foster more meaningful engagements and deliver superior experiences.
Lisa Stewart, senior VP of Worldwide Partners and Alliances at Teradata, expressed her excitement about the partnership, stating that it is a win for customers interested in enhancing their customer experience and driving profitable growth. By combining ActionIQ’s expertise in advertising and marketing technology for CX with Teradata’s complete cloud analytics and data platform, businesses can unlock the full potential of their customer data. This partnership enhances agility, accelerates time-to-value, and enables businesses to deliver exceptional customer experiences.
Tasso Argyros, CEO and founder of ActionIQ, believes that Teradata’s legacy in data analytics, combined with ActionIQ’s marketer-friendly Customer Data Platform (CDP), positions the companies to redefine customer experiences. Their shared vision is to empower businesses, enabling faster innovation, better decisions, and genuine customer connections.
With Teradata VantageCloud, businesses can unlock faster innovation, better decision-making, and enhanced customer experiences, particularly in the areas of artificial intelligence (AI) and machine learning (ML). ActionIQ’s unique composable architecture offers easy-to-use, self-service data access to marketers while pushing queries into VantageCloud. This combination provides the best of both worlds in terms of performance, enterprise scale, and security. Business teams can gain direct, but controlled, access to data, enabling self-serve use cases through seamless and scalable integrations with owned and paid channels. IT and data teams will benefit from zero data latency, scalable governance, and worry-free integrations, freeing up resources previously spent on managing ever-changing requirements.
This partnership is designed to future-proof acquisition marketing strategies, increase loyalty, and improve retention for business teams. ActionIQ will offer a range of solutions to Teradata VantageCloud customers, including Audience Center for audience segmentation, Real-Time CX for real-time access to customer profiles and behavior, IdentityPlus for comprehensive identity resolution capabilities, and Journey Orchestration for building multi-step, multi-channel customer journeys. All of these applications can now map directly to Teradata VantageCloud, providing a seamless and integrated customer experience.
In conclusion, the partnership between Teradata and ActionIQ brings together the strengths of both companies to deliver enhanced marketing and customer experience solutions. By leveraging Teradata’s advanced analytics and ActionIQ’s modern customer experience apps, businesses can gain a comprehensive view of their customers and deliver superior experiences. This collaboration aims to democratize access to customer data across the enterprise while providing technical teams with enhanced control.
