Fashion Campaign Captures the Joy of Dressing Up at Home

Model Emily Ratajkowski has been unveiled as the new face of London-based fashion brand Self-Portrait. In their latest campaign titled ‘At Home With Self-Portrait’, Ratajkowski is seen wearing various looks from the brand’s eveningwear collection, alongside a group of children in its kids’ collection. The campaign, inspired by the childhood of Self-Portrait’s founder and creative director Han Chong, aims to capture the joy of getting dressed up for a night at home.

Ratajkowski is seen in a range of outfits, including a beige and navy grid cropped jacket and skater skirt set, a chic denim waistcoat and flared jeans two-piece, and a lime green sequinned and embellished bralette paired with washed-out denim jeans. The fashion brand, established in the UK in 2013, is dedicated to using responsibly sourced fibres.

Chong explained that his work at Self-Portrait is fueled by the memories of seeing strong women celebrate life in all its forms. He wanted to inject a sense of occasion into the everyday and enlisted the help of British visual artist Nick Waplington to capture Ratajkowski in her most comfortable and chameleonic state.

Ratajkowski expressed her excitement about working with Waplington and the Self-Portrait team, stating that it was a delight to get into character for the campaign. The model has previously appeared in ad campaigns for brands such as Versace, DKNY, and Miu Miu, and also launched her own brand, Inamorata, in 2017.

Waplington’s work, known for capturing the way people live their lives, has been exhibited at prestigious institutions such as the Tate Britain, the Philadelphia Museum of Art, and the Guggenheim Museum in New York.