Sparklo World Media is a new platform that aims to be a conscious guide to sustainable lifestyle in the Middle East, bringing together sustainability and daily interests. It will feature collaboration with global experts and local influencers, with the goal of creating a community and breaking the traditional mold of recycling. The media will cover topics such as destination guides, eco-lifestyle, and clean-tech discoveries. The October issue will focus on conscious living in Dubai, while future editions will cover engaging topics for readers worldwide. Sparklo, a global cleantech company, is known for its innovative reverse vending machines (RVMs) that encourage recycling through a reward system. The company aims to have a positive impact on business and explore sustainability topics.