SAP SE has announced new generative AI capabilities across its Customer Experience (CX) portfolio, including the natural-language generative AI copilot Joule. These new capabilities aim to automate tasks and analyze data from across the enterprise to provide businesses with valuable insights for personalized customer experiences. Unlike other AI technologies, SAP’s AI capabilities leverage experiential and operational data from multiple sources to offer a holistic view of customers. This enables organizations to optimize business processes and adapt to changing market conditions.