Annie Hought’s Round Retail pop-up shop is a unique and innovative way to sell unwanted clothing while also supporting charities that cannot afford a physical shop on the high street.

Annie Hought, a Londoner from Leyton, has created Round Retail, a resale pop-up shop that aims to sell unwanted clothing and support local charities. Launched in February, Round Retail has already donated over £6,000 to five homelessness charities in London and Southampton. The proceeds from the shop are split equally between the donor, a local charity, and Round Retail to cover running costs.

The idea for Round Retail came to Hought when she was deciding whether to donate her clothes to charity or sell them for money. She eventually came up with the idea of splitting the profits 50/50, which led her to realize the potential of this model.

Charities have responded positively to Round Retail because they can use the funds raised to address their specific needs at any given time. This flexibility allows them to target the areas that require the most support. The CEO of The 999 Club, Thomas Neumark, expressed excitement about the partnership with Round Retail, especially in light of the growing homelessness crisis. Selling clothes in a way that benefits both the donor and the charity is particularly useful when more and more people are seeking assistance, making it harder for donors to give.

In addition to helping charities, Round Retail has also been beneficial for the high street. Local residents in Brockley, where the fifth Round Retail location is based, have praised the shop for revitalizing the area. The shop has changed over the years, previously being a corner shop and then a vintage shop. The current set-up, which gives back to the community, has caught the attention of customers. They appreciate the affordability of the clothing and the opportunity to support a good cause while still looking fashionable.

Overall, Round Retail’s innovative approach to selling unwanted clothing and supporting charities is not only making a positive impact on the environment but also on local communities. By providing a platform for individuals to sell their clothes and donate to charity, Round Retail is creating a win-win situation that benefits all parties involved.