It’s an interesting time to be a wine buyer, with duty changes and the ongoing cost of living crisis impacting consumer behavior and wine prices. Morrisons aims to offer a wide range of value options to meet the changing purchasing habits of consumers. Home drinking occasions are growing in popularity, and Morrisons wants to provide wines for every occasion, from special events to casual nights in. Sustainability is a priority for Morrisons, and while they support organic and biodynamic wines, they also believe in responsible winemaking practices. South Africa, particularly Pinotage, is a region of interest for Morrisons due to the shift towards lighter, more drinkable wines. Looking ahead, Morrisons plans to expand its range of lighter, lower alcohol wines in response to market changes.