Kith and Bugaboo’s collaboration on a limited-edition stroller collection showcases the intersection of function and style, redefining luxury lifestyle for modern parents.
In a groundbreaking partnership, premium parenting solutions leader Bugaboo has joined forces with lifestyle brand Kith to create a limited-edition stroller collection and changing bag. This collaboration marks Kith’s first foray into the parenting category and brings together Bugaboo’s expertise in engineering and craftsmanship with Kith’s distinct aesthetic.
CEO and Founder of Kith, Ronnie Fieg, expressed his admiration for Bugaboo’s quality and simplicity in functionality, stating that their products strike a perfect balance between form and function. As a working parent himself, Ronnie co-designed the collection with the Kith and Bugaboo teams, ensuring that it meets the needs of modern parents while maintaining a stylish and functional design.
The collection features Bugaboo’s two most iconic stroller models, the Fox 5 and the Butterfly, each executed in Kith-exclusive neutral colorways. The Fox 5 is known for its all-terrain capabilities, comfort, versatility, and maneuverability, while the Butterfly offers an ultra-compact design that is perfect for travel, with a one-second, one-handed fold for families on the go. Both models feature a signature Kith Monogram design and Kith & Kin embroidery.
Bugaboo General Manager North America, Jeanelle Teves, highlighted the personal nature of the collaboration, as many of the design and creative team members are parents themselves. She expressed her excitement for the collection, which she believes will continue Bugaboo’s tradition of delivering innovative solutions and modern design for new parents.
To celebrate the launch of the collection, a campaign featuring Kith and Bugaboo team members with their families was held in Central Park. The collection will be available for purchase on October 30th on Kith’s website and retail stores.
Bugaboo, a B Corp certified company, is committed to social and environmental performance, accountability, and transparency. Their products are designed to be comfortable, durable, and easy to use, allowing parents and children to enjoy endless moments of discovery.
Established in 2011, Kith is a globally celebrated lifestyle brand known for its ability to tell stories and connect products to passion. With a range of apparel lines for men, women, and children, as well as in-house restaurants and retail stores across three continents, Kith has established itself as a leader in the industry.
In conclusion, the collaboration between Kith and Bugaboo on a limited-edition stroller collection redefines luxury lifestyle for parents everywhere. This collection combines elite engineering, craftsmanship, and innovation with Kith’s distinct aesthetic, offering modern parents a stylish and functional solution for their parenting needs.