Collaboration between luxury brand Loewe and running shoe brand On, featuring Emirati motor racing driver Amna Al-Qubaisi, showcases the intersection of fashion and sustainability.
Loewe and On Collaborate to Merge Fashion and Sustainability
Spanish luxury brand Loewe and Swiss high-end running shoe brand On have joined forces to create a collaborative collection that emphasizes both fashion and sustainability. The campaign for their new Cloudtilt shoe features Emirati motor racing driver Amna Al-Qubaisi, highlighting the brand’s commitment to inclusivity and female empowerment.
Emirati Motor Racing Driver Amna Al-Qubaisi Takes Center Stage
Amna Al-Qubaisi, the UAE’s first female motor racing driver, stars in the campaign for the Loewe x On collaboration. The campaign, shot by French fashion photographer Thibaut Grevet, showcases Al-Qubaisi posing in the Cloudtilt shoe, highlighting her achievements in the racing world. Al-Qubaisi’s groundbreaking accomplishments include being the first Emirati woman to win a Formula 4 UAE Trophy Race and the first to compete in a Formula E test.
A Diverse Cast of Talents Showcases the Collaboration
In addition to Amna Al-Qubaisi, the Loewe x On campaign features a diverse cast of talents from various fields. Gymnast Yonghon Huh, dancers Roy Kaneza and Hortense de Gromard, BMX rider Cindy Dos Reis, animal flow instructor Stefan Crainic, and Liu Hong, the world champion and Olympic gold medalist race walker, all lend their unique skills to the campaign. This diverse representation highlights the inclusivity and global reach of the collaboration.
The Cloudtilt Shoe: Fashion and Sustainability Combined
The Cloudtilt shoe, the result of the collaboration between Loewe and On, combines fashion-forward design with sustainable materials. The shoe incorporates CloudTec® Phase, a computer-generated midsole technology that offers lightweight cushioning with fewer components. The knitted sock construction, speed laces, and collaborative branding add a stylish touch to the shoe.
Sustainable Materials and Exclusive Availability
The Cloudtilt shoe also prioritizes sustainability with its choice of materials. The outer sole is crafted from EVA foam, minimizing the use of rubber, and the engineered mesh upper is made from 99 percent recycled polyester. This eco-friendly approach aligns with the growing demand for sustainable fashion.
In the Middle East, the Loewe x On collection will be exclusively available at the LOEWE x On pop-up at Dubai’s Mall of the Emirates from October 12th to 27th. This limited availability adds an element of exclusivity to the collaboration.
Amna Al-Qubaisi Inspires Aspiring Female Drivers
Amna Al-Qubaisi’s participation in the Loewe x On campaign serves as an inspiration for aspiring female drivers in the UAE and the region. Her achievements and visibility in the racing world break barriers and pave the way for more women to enter the sport. Al-Qubaisi hopes to see more female drivers in single seaters and GT cars, further raising awareness and promoting gender equality in motorsports.
In conclusion, the collaboration between Loewe and On not only brings together fashion and sustainability but also showcases the achievements of women in motorsports. The Cloudtilt shoe represents a step forward in eco-conscious design, and Amna Al-Qubaisi’s involvement adds a powerful message of empowerment. This collaboration serves as a reminder that fashion can be both stylish and sustainable, inspiring individuals to make more environmentally conscious choices in their own lives.
