An Insight into the Growth of Sh*t That I Knit with Mary Gleason as Strategic Advisor
In a significant development for knitwear brand Sh*t That I Knit, Mary Gleason, founder and president of Group 3 Holdings, has joined the company as a strategic advisor. With her extensive experience in sports licensing and successful product launches, Gleason is expected to play a crucial role in the brand’s development and growth.
Sh*t That I Knit, based in Boston and founded by Christina Fagan Pardy in 2014, specializes in creating handmade knit products. The brand’s range includes beanies, mittens, wraps, sweaters, and blankets for women, men, kids, and babies. Known for their pom pom beanies made from 100 percent merino wool, the company employs 400 female artisans in Lima, Peru, to craft their products.
With the recent acquisition of an NFL license, Sh*t That I Knit is poised for further expansion. Gleason’s expertise and industry connections are expected to be instrumental in leveraging this license and exploring opportunities in professional leagues and college/university licensing. Pardy expressed her excitement about having Gleason on board, highlighting her illustrious career and successful track record in the sports licensing industry.
Gleason, in turn, expressed her enthusiasm for supporting Pardy and the team at Sh*t That I Knit. She commended Pardy as a dynamic CEO and expressed her eagerness to share her experience to help the woman-owned business reach its full potential. Gleason also emphasized the current opportune moment for women to participate in the “Sports” licensing business through creative design and a unique perspective.
As a sustainable knitwear brand, Sh*t That I Knit aligns with the environmental focus of EcoReporter. The company’s commitment to employing female artisans and using high-quality, natural materials reflects its dedication to ethical and eco-friendly practices. By showcasing their story and Gleason’s role in their growth, this commentary aims to engage readers passionate about the environment and promote sustainable fashion.
