ZOO Digital Group’s strategic investment in its ZOO Turkey operation highlights the growing demand for high-quality Turkish content in the global entertainment industry.
H2 ZOO Digital Group Expands Operations in Turkey to Meet Growing Demand for Turkish Content
The entertainment industry is constantly evolving, with new technologies and platforms changing the way content is created and consumed. One area that has seen significant growth in recent years is the localization of media, including dubbing, subtitling, and other language services. ZOO Digital Group, a leading media localization business, has recognized the importance of this market and has made an additional strategic investment in its ZOO Turkey operation.
ZOO Turkey was launched in November 2021, with the company investing in Istanbul-based media localization company, ARES Media. This partnership has been successful in driving growth in core dubbing, subtitling, and media services, addressing the increased demand for high-quality Turkish content. Major content creators and global streaming services have shown a growing interest in Turkish content, as well as the distribution of non-Turkish titles in the country.
The increased stake in ZOO Turkey is part of ZOO Digital Group’s global growth strategy, aiming to provide an enhanced offering in the Middle East and North Africa (MENA) region. This investment will enable ZOO to secure new talent across its key markets and expand its capacity in Turkey to handle higher volumes of work at a faster rate. Additionally, it will give the company access to competitive pricing in all key languages, further strengthening its position in the industry.
Stuart Green, CEO of ZOO Digital, expressed pride in the success of ZOO Turkey since its launch two years ago. The partnership with ARES has allowed ZOO to deliver high-quality Turkish language services to its customers, and the additional investment will consolidate this relationship in a key strategic market. Green emphasized that this investment aligns ZOO with the most important markets for its customers, ensuring the company is well-positioned to meet the growing demand for its core services in the years ahead.
Ender Albayrak, president of ZOO Turkey, ARES Media, highlighted the successful collaboration between the two companies in delivering technology-backed localization and media services to clients. As demand for Turkish content continues to grow in the MENA region and globally, the further investment in ZOO Turkey will enable the company to enhance its services and ramp up its capacity to meet the increasing demand.
In conclusion, ZOO Digital Group’s additional strategic investment in its ZOO Turkey operation reflects the rising demand for high-quality Turkish content in the global entertainment industry. This expansion will not only enable ZOO to provide an enhanced offering in the MENA region but also strengthen its position in key markets and meet the growing demand for its core services. As the entertainment industry continues to evolve, localization and media services will play a crucial role in ensuring content reaches a wider audience, and ZOO Digital Group is at the forefront of this development.
