Elon Musk’s first year at Twitter, now rebranded as X, has been marked by controversial decisions and bold statements that have sparked speculation and interest in the platform.

Elon Musk’s acquisition of Twitter for $44 billion in October last year was a significant event in the tech world. It raised questions about how Musk would run the company and what changes he would bring. Over the course of his first year at Twitter, Musk has made several tweets that shed light on his approach and vision for the platform.

One of the first tweets that Musk posted after acquiring Twitter was a simple phrase, “Let That Sink In.” Accompanied by a photo of himself carrying a bathroom sink into Twitter Headquarters, this tweet set the tone for Musk’s unconventional style and willingness to make a statement.

In a controversial move, Musk reinstated handles that were banned in the aftermath of the January 6 insurrection at the US Capitol. Among those handles was former US President Donald Trump. Musk based his decision on a poll he ran on the platform, stating that “The people have spoken. Trump will be reinstated. Vox Populi, Vox Dei.” This decision sparked further debate and speculation about Musk’s political leanings and his role in shaping the discourse on Twitter.

Musk also made comments about other social media platforms, particularly Instagram. In a tweet in January 2023, Musk asked his followers which platform was better, stating that “Instagram makes people depressed & Twitter makes people angry. Which is better?” This tweet sparked a conversation about the impact of social media on mental health and highlighted Musk’s willingness to engage with his audience.

In February, Musk announced a plan to boost advertising revenue on Twitter by encouraging users to subscribe and create content. This move was seen as an attempt to address the company’s financial challenges, as reports had suggested that Twitter was losing $4 million a day. By sharing ad revenue with creators, Musk aimed to incentivize users to contribute to the platform’s profitability.

Throughout his first year at Twitter, Musk has also engaged in public spats with other tech industry figures, most notably Mark Zuckerberg, the CEO of Instagram parent company Meta. Musk challenged Zuckerberg to a cage fight, which analysts saw as a way to increase user interest in the platform and generate buzz.

In July, Musk formally announced the rebranding of Twitter as X Corp and unveiled a new logo. This move reflected Musk’s fascination with the letter X, which has been a recurring theme in his various companies. Musk stated that Twitter is an accelerant to building an everything-app called X, further emphasizing his ambitious vision for the platform.

In conclusion, Elon Musk’s first year at Twitter has been marked by bold decisions, controversial statements, and a clear vision for the platform’s future. His tweets have sparked speculation, debate, and interest in Twitter, making it a platform to watch in the tech world.