The appointment of Davika Hoorne as a brand ambassador for Gucci and Gucci Beauty represents a significant step in the brand’s commitment to diversity and inclusion, as she becomes the first Thai personality to hold such a role. Hoorne’s impressive career in the entertainment industry, coupled with her previous association with Gucci, makes her a fitting choice for this prestigious position.
In recent years, Gucci has been actively expanding its roster of brand ambassadors, aiming to represent diverse cultures and regions around the world. The appointment of Hoorne follows the footsteps of Alia Bhatt, who became Gucci’s first Indian global brand ambassador last summer. By selecting Hoorne, Gucci is not only recognizing her talent and influence but also acknowledging the importance of the Thai market and its growing prominence in the fashion industry.
Hoorne’s association with Gucci dates back several years, as she has been a regular attendee at Gucci events and fashion shows. Her recent appearance at the Gucci Ancora spring 2024 show in Milan, where she wore a monogram parka jacket in the signature “Ancora red,” showcased her affinity for the brand’s aesthetic. Additionally, Hoorne has frequently chosen Gucci for public events and magazine covers, further cementing her association with the Italian luxury brand.
In her role as a brand ambassador, Hoorne will join a prestigious group of international talents, including South Korean actress Gyuyoung Park, K-drama actress Hanni, “Squid Game” star Lee Jung-jae, and singer and actress IU. This diverse lineup reflects Gucci’s commitment to embracing different cultures and celebrating global talent.
Hoorne’s career in the entertainment industry has been marked by notable achievements, including her breakthrough role in the 2015 Thai romantic movie “Heart Attack,” for which she received the Best Actress award at the “Subannahongsa Award.” She has also starred in other successful films, such as “Pee Mak,” Thailand’s highest-grossing film of all time. In recent years, Hoorne has focused on TV series, earning recognition for her performances and winning the Best Global Teleplay Leading Actress award at the 36th Global Arts and Television Huading Awards in 2023.
Beyond her acting career, Hoorne has also established herself as a successful model, securing fashion and luxury endorsements and walking in renowned runway shows, including Michael Kors and Dolce & Gabbana. Her experience in the fashion industry, combined with her talent and influence, makes her a valuable asset as a brand ambassador for Gucci and Gucci Beauty.
Gucci’s decision to appoint Hoorne as a brand ambassador aligns with the brand’s ongoing efforts to promote inclusivity and diversity. By diversifying its ambassador lineup and recognizing talents from different backgrounds, Gucci is not only expanding its global reach but also sending a powerful message about the importance of representation in the fashion industry.
Overall, Hoorne’s appointment as a brand ambassador for Gucci and Gucci Beauty is a significant milestone, both for her career and for the brand’s commitment to embracing diversity. As the first Thai personality to hold such a role, Hoorne’s presence will undoubtedly resonate with Gucci’s Thai audience and inspire others to pursue their dreams in the fashion and entertainment industry.