Instagram is developing a Threads application programming interface (API) that will enable developers to create new apps and experiences around Threads.

Threads, the social media platform launched by Mark Zuckerberg in July as a competitor to Twitter, has reached 100 million monthly active users.

Instagram head Adam Mosseri recently announced that the company is working on developing a Threads API. This API will allow developers to create different apps and experiences around Threads, according to a report by TechCrunch. Mosseri expressed some concern that the API could lead to an increase in publisher content rather than creator content, but he still believes it is an important step to take.

Threads, which was launched as a Twitter competitor, initially gained popularity but later faced a decline in subscribers. Reports surfaced that Threads had lost more than half of its subscribers just a few weeks after its launch. Despite this setback, the platform has still managed to attract 100 million monthly active users.

The introduction of an API and a third-party app ecosystem may not necessarily boost the number of Threads users, but it will provide alternative ways for people to explore the network. This could potentially lead to increased engagement and a more diverse user experience.

In conclusion, Instagram’s plan to develop a Threads API is an important step towards expanding the platform’s capabilities and allowing developers to create new apps and experiences. While there may be concerns about an increase in publisher content, the API will provide users with more ways to explore Threads and engage with the platform. With 100 million monthly active users, Threads has already made a significant impact in the social media landscape, and the introduction of an API could further enhance its appeal.