Livemint, the official website of Mint, has achieved remarkable growth as the fastest-growing news website in the world, with a 49% increase in page visits compared to the previous year. This success can be attributed to Mint’s commitment to in-depth reporting, data analysis, and the employment of top-notch journalists and expert columnists. The publication’s brand campaign, #AskBetterQuestions, further emphasizes its dedication to empowering readers with thought-provoking ideas and maintaining high reporting standards.
Mint’s journey began with an exclusive collaboration with The Wall Street Journal and the distinction of being India’s first newspaper published in the Berliner format. The publication’s editorial coverage stands out for its refreshing clarity and accessibility, redefining Indian journalism. Mint Lounge, the weekend magazine, has garnered critical acclaim for its coverage of intelligent lifestyle, fashion, food, books, science, and culture. Additionally, Mint Money, a personal wealth brand, provides unique market insights that empower readers in managing their finances and offers valuable knowledge about stocks, companies, and investments.
Mint’s influence extends beyond its digital platform, as it organizes reputable events throughout the year, catering to diverse interests and industries such as public policy, marketing, digital innovation, banking, HR, and startups. The publication’s iOS and Android apps, along with its website, serve as immersive digital experiences for users, offering market dashboards, data pages, personalized notifications, videos, podcasts, and newsletters. These offerings have contributed to Mint’s evolution as a top digital brand.
In 2020, Mint introduced a digital subscription program, expanding its content offerings to meet the needs of subscribers. The publication offers various digital subscription bundles, including partnerships with The Wall Street Journal and The Economist, enhancing the value for readers.
Press Gazette’s ranking, which uses Similarweb data, further validates Mint’s growth and success. This recognition showcases Mint’s ability to engage and entertain millions of readers while providing trusted content.
Overall, Mint’s achievements and commitment to excellence make it a leading global news website, offering a unique perspective and valuable insights to its audience.