Amperity, an AI-powered customer data platform (CDP), has been recognized as a Customer Data Activation Leader in Snowflake’s Modern Marketing Data Stack report. The report highlights the best solutions used by Snowflake customers to leverage the Snowflake Data Cloud and partner solutions to identify, serve, and convert prospects into loyal customers. Snowflake analyzed usage patterns from approximately 8,100 customers to identify ten technology categories that organizations consider when building their marketing data stacks. These categories reflect the convergence of adtech and martech, the importance of privacy-enhancing technologies, and the focus on measurement to maximize campaign ROI.
Amperity was identified as a leader in the Customer Data Activation category for its multi-patented approach to identifying, unifying, and activating first-party online and offline data. The activation process involves taking identified and enriched audience data, creating relevant segments and audiences, and bringing it to owned-media platforms to reach individuals with the right messages. Amperity’s comprehensive and AI-driven solutions enable customers to unify their customer data and enable multi-channel activation across the marketing and advertising technology ecosystems.
This recognition from Snowflake highlights Amperity’s commitment to data-driven marketing and its ability to help organizations improve their digital marketing activities. By leveraging AI and advanced technologies, Amperity empowers marketers to make informed business decisions and drive revenue growth. With its modern connectors and focus on privacy, Amperity is well-positioned to navigate the post-cookie ecosystem and deliver valuable outcomes for its customers.
Overall, Amperity’s recognition as a Customer Data Activation Leader in Snowflake’s report showcases its leadership in the modern marketing data stack and its dedication to helping marketers unify, analyze, and activate their customer data to drive successful marketing campaigns.