The presence of the ABHI UK Pavilion at the Global Health Exhibition in Saudi Arabia highlights the growing importance of healthtech innovation and the partnership between the UK and Saudi Arabia.
The COVID-19 pandemic has accelerated the adoption of digital solutions and innovations in healthcare, leading to a booming healthtech ecosystem in Saudi Arabia. The government’s initiatives to modernize the healthcare industry have further fueled the growth of this market, making it one of the fastest-growing sectors in the country.
The ABHI UK Pavilion’s presence at the Global Health Exhibition signifies the UK’s global recognition as a world-leader in healthtech. Over three days, the platform will showcase the latest UK innovations in medical devices, diagnostics, and digital health technologies, providing a glimpse into the future of healthcare innovation.
The exhibitors at this year’s event include Pharmazon, launching Pharmazon Global, a B2B wholesale marketplace for UK/EU exports, and Owello, a B2B2C private healthcare marketplace aimed at overcoming healthcare accessibility challenges. Smartway Pharmaceuticals will empower global access to pharmaceuticals and medical supplies through their extensive knowledge of the Saudi Arabian market. International Hospitals Group (IHG) is expanding its presence in the Middle East and launching two pioneering mental healthcare and addiction brands. The Healthcare Innovation Consortium (HIC) is collaborating with Mecomed to combat antimicrobial resistance.
Michelle Michelucci, head of international events at ABHI, emphasizes the opportunity for UK healthtech innovators to showcase their advancements and establish partnerships in Saudi Arabia. The ABHI UK Pavilion provides a space for these innovators to strengthen their presence in the market and engage with key stakeholders.
Overall, the presence of the ABHI UK Pavilion at the Global Health Exhibition highlights the importance of healthtech innovation and the partnership between the UK and Saudi Arabia. It showcases the strengths of UK healthtech and how it is working to tackle today’s biggest healthcare challenges.