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the Ride: Stratford Cabbies Embrace Cutting-Edge Tech to Woo Back Customers

the Ride: Stratford Cabbies Embrace Cutting-Edge Tech to Woo Back Customers

The introduction of a new taxi app developed by Stratford cabbies aims to counter the competition from Uber and win back customers. This move comes as traditional taxi services have faced financial challenges due to the rise of unregulated Uber drivers in the town. The app, called Othello Taxi, has been running for three months and offers features such as pre-booking and special bookings, allowing drivers to pick up and drop off customers while still having work lined up. The app is commissioned-based, providing drivers with the opportunity to make good money. By embracing technology and offering a flexible and convenient service, the cabbies hope to attract more customers and improve their business.

In recent years, the presence of Uber drivers in Stratford has caused frustration among licensed taxi drivers who are regulated by the district council. Uber operates under a different business model, connecting passengers to drivers through a mobile phone app. This lack of regulation has raised concerns about public safety and fairness in the taxi industry. Additionally, some taxi drivers claim that drivers from Wolverhampton come to Stratford to poach their trade and park in spaces reserved for licensed taxis.

The Othello Taxi app aims to address these challenges and provide a reliable alternative to Uber. Andrew Wright, the owner of Othello Taxis, believes that it is time to fight fire with fire and embrace technology to compete with Uber. The app allows for pre-booking, which can be particularly useful for airport transfers and other special bookings. Younger customers, in particular, prefer using apps to book taxis rather than making phone calls. By offering an app-based service, the cabbies hope to attract these customers who may have been unable to find an Uber in the first place.

The app not only benefits customers but also offers advantages to the drivers. It helps improve the service and independence of the drivers, allowing them to effectively manage their time and plan their journeys amidst road congestion and road works. The app’s commission-based structure also provides drivers with the opportunity to earn good money.

Overall, the introduction of the Othello Taxi app represents a significant step for Stratford cabbies in their efforts to regain customers and counter the competition from Uber. By embracing technology and offering a flexible and convenient service, they hope to attract a new generation of customers while providing a reliable and regulated alternative to Uber.

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Nayan Kumar
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