Twitter’s popularity is declining in Australia, with a significant decrease in web traffic and monthly active users on the platform’s Android app.
According to data from digital intelligence platform Similarweb, Australian web traffic to twitter.com has fallen by 17.5% year on year. Additionally, there has been a 17% decline in Australian monthly active users on Twitter’s Android app, resulting in over 264,000 fewer Australian users in September this year compared to the same period last year.
This decline in Twitter’s popularity in Australia is surprising considering its previous prominence as a social media platform. It raises questions about the changing preferences of Australian internet users and the factors contributing to this shift.
One possible explanation for this decline could be the emergence of alternative social media platforms that offer different features and experiences. Australians may be exploring other platforms that better align with their interests and provide a more engaging user experience.
Another factor could be the increasing concerns surrounding the spread of misinformation and the negative impact of social media on mental health. As awareness grows about the potential drawbacks of spending excessive time on social media, individuals may be opting to reduce their usage or seek alternatives.
It is important to note that while Twitter’s popularity may be declining in Australia, it still remains a significant platform for news, public discourse, and social engagement. However, this data indicates a notable shift in user behavior and preferences, highlighting the need for social media platforms to continuously adapt and innovate to meet the evolving needs of their users.
As the digital landscape continues to evolve, it will be interesting to observe how Twitter and other social media platforms respond to these changing dynamics and whether they can regain the attention and engagement of Australian users.