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News Consumption: X (formerly Twitter) Redefines Headlines to Enhance User Experience

News Consumption: X (formerly Twitter) Redefines Headlines to Enhance User Experience

X, formerly known as Twitter, has made a significant change to its platform by removing headlines from links posted on the site. This decision was made by site owner Elon Musk, who believes it will improve the aesthetics of posts. Instead of displaying headlines, links now appear as an image with text in the left-hand corner indicating the domain of the link. Users must click on the image to visit the page. This change, implemented on Wednesday for iOS and desktop users, does not apply to advertisement links. The move to remove headlines has been in the works since August, and Musk claims it will greatly improve the platform’s aesthetics. However, this change has made X increasingly hostile for news organizations to use, leading to a decline in traffic from Twitter since Musk took over. Some media organizations, such as NPR and the Australian Broadcasting Corporation, have reduced their use of the platform due to toxic interactions and better engagement on other platforms. Musk has accused the ABC of censorship in response. Additionally, X briefly implemented a five-second delay on loading links to news sites and rival platforms in August. Musk has stated that he rarely reads legacy news anymore and that the X algorithm is optimized against links to keep users on the platform for as long as possible. X’s CEO, Linda Yaccarino, is set to meet with banks that financed Musk’s purchase of Twitter to discuss plans to revive the company after advertisers left the service. Musk has also threatened to sue the Anti-Defamation League over lost revenue, claiming that the group falsely accused him and X of being antisemitic and pressured advertisers to drop ads. The ADL maintains that X has serious issues with antisemites and extremists but acknowledges the platform’s recent efforts to address these problems. Musk thanked the ADL for clarifying their support of advertising on X.

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Akash Osta
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