A new study has revealed the top travel destinations in the United Kingdom that people have yet to visit but still aspire to explore. The study, conducted by OnePoll and commissioned by London North Eastern Railway, found that nearly half of the participants have three or more UK destinations on their bucket list. Moreover, over 73% of respondents expressed their intention to visit new areas in the UK within the next year. This signifies a desire among Brits to explore their own country and discover under-discovered gems.
The study also highlighted that London, the capital of England, is often not a must-see destination for Brits. Surprisingly, 21% of participants admitted to passing through the city without stopping to truly experience it. Additionally, 72% were unaware of the cultural attractions located within a ten-minute walk from popular metro stops in London. This suggests that there is a lack of awareness about the hidden gems and cultural landmarks that can be found in the city.
Furthermore, the study revealed that a significant portion of respondents prioritized sustainability in their travel plans. 37% expressed a desire to stay in environmentally friendly accommodations on their next exploration trip, while 48% wanted to support restaurants that source food locally. This indicates a growing consciousness among travelers about the environmental impact of their journeys and a willingness to make sustainable choices.
David Horne, the managing director of London North Eastern Railway, emphasized the importance of exploring lesser-known destinations within the UK. He highlighted the country’s vibrant, diverse, and beautiful locations that can be easily reached by sustainable forms of transport. Horne encouraged travelers to step out of their comfort zones and discover these hidden gems, which not only supports sustainable travel but also provides a unique and enriching experience.
Based on the study’s findings, the top ten under-discovered travel destinations in the UK are as follows:
10. Land’s End, Cornwall
9. Ben Nevis, Fort William
8. Stonehenge, Salisbury
7. Jurassic Coast, Dorsey
6. Roman Baths, Bath
5. Edinburgh Castle, Edinburgh
4. Lake District, Cumbria
3. Eden Project, Cumbria
2. The Scottish Highlands
1. Loch Ness, Drumnadrochit
Loch Ness, home to the legendary Loch Ness Monster, secured the number one spot on the list. The village of Drumnadrochit in Scotland is known for its association with the mythical creature, and it attracts tourists who are intrigued by the legend.
In conclusion, this study highlights the desire among Brits to explore lesser-known destinations in the UK. It also emphasizes the importance of sustainable travel and the need for awareness about the cultural and natural treasures that can be found in the country. By venturing beyond the usual tourist hotspots, travelers can support local communities, experience unique attractions, and contribute to a more sustainable tourism industry.