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LA’s Fashion Industry: How HTLA Leads the Charge towards Sustainable Style

LA’s Fashion Industry: How HTLA Leads the Charge towards Sustainable Style

The fashion industry is a major contributor to environmental pollution, with a significant amount of clothing and shoes ending up in landfills. The demand for fast fashion, driven by inexpensive clothes that reflect current trends, has exacerbated this issue. However, there is a growing movement towards sustainable fashion, with a focus on creating clothes that last longer and are made locally using organic materials. Los Angeles is at the forefront of this movement, with many designers producing clothes hyper-locally and using recycled materials. Mary Price, the founder of Ocean + Main, is one such designer who prioritizes sustainability in her brand. She avoids single-use plastic, uses upcycled or biodegradable materials, and ensures that every article of clothing is made within a few blocks downtown. The company also practices responsible production by only producing what it can sell, avoiding overproduction and overconsumption. By making conscious decisions and promoting a collective effort, the fashion industry can work towards reducing waste and creating a more sustainable future.

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