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Dentsu and VideoAmp Revolutionize Ad Currency Data with Game-Changing Partnership

Dentsu and VideoAmp Revolutionize Ad Currency Data with Game-Changing Partnership

The partnership between Dentsu and VideoAmp represents a positive shift in the advertising marketplace, allowing advertisers to reach more valuable audiences in premium placements.

Dentsu and VideoAmp have joined forces to enable strategic audience advertising buys across seven major US media companies.

In a move aimed at revolutionizing the advertising industry, media group Dentsu and advertising technology firm VideoAmp have announced a partnership that will allow clients access to planning and measurement, as well as currency-grade data and insights. This collaboration will see Dentsu’s Data Enabled Linear TV Activation (Delta) platform, powered by VideoAmp, providing a unified investment approach for Dentsu’s US agencies.

The agreement will enable Dentsu’s US agencies to make strategic ad buys across A+E Networks, Fox, Hallmark Media, NBCUniversal, Paramount, Warner Bros. Discovery, and other major media companies. This innovative advancement represents a positive shift in the marketplace, as it allows advertisers to more effectively reach valuable audiences in premium placements.

Brad Stockton, senior vice-president of video innovation at Dentsu Media US, highlighted the significance of this partnership, stating, “As we look to the future of seamless video investment for our clients, this innovative advancement represents a positive shift in the marketplace, enabling advertisers to more effectively reach more valuable audiences in premium placements.”

Ross McCray, founder and chief executive at VideoAmp, expressed excitement about the collaboration, saying, “This is just the start and we look forward to collectively helping advertisers make their media investments work harder and smarter to achieve the business outcomes that matter most to them.”

This partnership is a significant development in the advertising industry, as it provides advertisers with access to currency-grade data and insights, enabling them to make more informed decisions and optimize their advertising strategies. By leveraging Dentsu’s Delta platform, advertisers can now plan and measure their campaigns more effectively, ensuring that they reach the right audiences at the right time.

The collaboration between Dentsu and VideoAmp also signals a growing trend towards the adoption of alternative currencies in the advertising industry. With a unified investment approach rooted in the same source of truth through Delta, advertisers can have greater confidence in the accuracy and reliability of their data.

As advertisers strive to achieve their business objectives, this partnership offers a promising solution. By leveraging the power of data and insights, advertisers can make their media investments work harder and smarter, ultimately driving better business outcomes.

In conclusion, the partnership between Dentsu and VideoAmp represents a positive shift in the advertising marketplace. By providing access to planning and measurement, as well as currency-grade data and insights, this collaboration enables advertisers to reach more valuable audiences in premium placements. As the industry continues to evolve, this partnership sets a new standard for advertising effectiveness and efficiency.

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