The acquisition of CE LA VI by ADMO Lifestyle Holding represents a strategic move to expand ADMO’s global lifestyle presence and build a diverse portfolio of luxury, lifestyle, F&B, and entertainment brands.
ADMO, the joint venture between Alpha Dhabi Holding and Monterock International, has signed a definitive agreement to acquire luxury lifestyle group CE LA VI. This move highlights ADMO’s accelerated efforts to expand its global lifestyle presence to the east and build a diverse portfolio of luxury brands.
CE LA VI, meaning “This is Life” in French, first opened its doors in Southeast Asia and draws inspiration from the region’s rich artistic heritage. The brand has expanded over the years and now has a presence in key cities such as Singapore, Dubai, Tokyo, and Taipei. CE LA VI’s unique multi-concept dining and entertainment offerings in iconic venues continue to attract guests from around the world.
ADMO was unveiled in 2022 with the aim of curating a portfolio of premier luxury and lifestyle brands. The acquisition of Nammos Group was ADMO’s first investment, and both entities are committed to exploring global investment opportunities and establishing a leading platform of lifestyle, luxury, hospitality, and entertainment projects.
The acquisition of CE LA VI aligns with the UAE’s national tourism strategy, which aims to attract 40 million hotel guests by 2031 and secure Dh100 billion in tourism investments. This deal underscores ADMO’s commitment to scaling its platform and integrating new brands.
CE LA VI’s offerings include its Restaurants, which are among the region’s premier dining destinations, as well as Skybars that offer breathtaking views and exotic Asian flavors. The brand’s Club Lounges are renowned for their energetic atmosphere and have become synonymous with marquee events such as Grand Prix Nights and New Year’s Eve parties.
ADMO’s vision is to build a leading group of high-end, global lifestyle, hospitality, F&B, and entertainment brands. With flagship locations in Mykonos and Dubai and development plans in London, Cannes, Miami, and Abu Dhabi, ADMO aims to create world-class, luxurious guest experiences.
In summary, the acquisition of CE LA VI by ADMO Lifestyle Holding represents a strategic move to expand ADMO’s global lifestyle presence and build a diverse portfolio of luxury, lifestyle, F&B, and entertainment brands. This acquisition aligns with the UAE’s tourism strategy and underscores ADMO’s commitment to scaling its platform and integrating new brands.